In today's fast-paced digital landscape, it's essential to be prepared for any potential public relations crisis, especially a social media firestorm. With social media platforms rapidly amplifying any negative publicity, it's crucial to have a solid team to mitigate the impact on your company's reputation. Recent research suggests that having a diverse executive team could play a significant role in effectively responding to a social media firestorm. Join us as Associate Professor Rajiv Garg shares insights from a recent study analyzing 69 firestorm events at Fortune 100 companies, such as Nike, P&G, and Walgreens.