CEIBS Professor of Management Juan Antonio Fernandez talks with Apple Greater China Vice President and Managing Director Isabel Ge Mahe about using technology to make the world a better place, inspiring women leaders and finding your mission in life. 00:00 Introduction 00:40 Leaving the world a better place 01:49 Inspiring a principle-based vision 03:12 Inclusion and diversity 05:43 People, values and technology 09:01 Promoting a culture of innovation within organisations 12:02 Sustainability and society 16:23 Educating women in tech 20:07 Transitioning from tech to leadership 22:51 Advice for female MBAs 26:07 Lessons from Steve Jobs 26:56 Outro Juan Antonio Fernandez is a Professor of Management at CEIBS. For more on his teaching and research interests, please visit his CEIBS faculty profile here https://www.ceibs.edu/fernandez-juan Professor Fernandez is also the co-author of a recent book entitled China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China. Find it here https://www.amazon.com/China-CEO-II-Experience-Executives/dp/1119583438/